Our Story

Toddie started with a simple question from friends who had kids: "Where can we find cool streetwear for them?”

The answer? Nowhere.

Parents who love streetwear often ended up buying fast fashion or sizing up just to get that oversized look. But that’s not how streetwear was meant to be.
Streetwear is about design, about fit, about identity. It’s meant to be worn in your size with confidence.

For us, streetwear has never just been about what you wear, it's about who you are.
It’s how you walk, how you move, how you show up.
It’s your way of saying: this is me, and no one’s telling me otherwise.

So we created Toddie, a kids' streetwear brand with the right look, the right fit, and the same energy you’d expect from the brands you wear yourself.
Oversized. Unisex. Made to grow.

But Toddie is more than just clothing, it’s about friendship and connection.
Back in the day, we hung out on the streets, made up games, or just chilled at the park. Being with friends was enough. That’s the feeling we want to bring back!

The Squad

Ralph

Ralph is the risk-taker. An entrepreneur at heart, with a deep passion for building things that matter. He thrives in the early chaos not for the thrill alone, but for the purpose behind it. Over the years, he learned through experience, navigating the highs and lows that come with creating something real. Those lessons shaped a sharper instinct for how to structure, lead, and grow a business with heart. Today, all of that energy, focus, and belief lives in Toddie where he brings bold ideas to life with clarity, intention, and unstoppable drive.

“Toddie is a reflection of my own childhood, a vision of how kids should be free to learn, explore, and grow in a world full of challenges.”

 As founder, we’re building a business and a community where people can grow, shine, and use their strengths to the fullest.

'' I believe that when people feel motivated, trusted with responsibility, and truly part of the team, they thrive. That’s why we share the journey and we do things by heart.''

Jula

Jula is thoughtful, intentional, and powerful. She brings balance to Toddie’s bold energy. She didn’t grow up dreaming of starting a brand, but when Ralph said, “Why don’t we just try it together?” something shifted. Suddenly, it wasn’t just his idea. It was theirs.

For Toddie, she brings a great eye, a curious mind, and the kind of energy that makes things happen. Although Jula doesn’t have a fashion or business background, she moves with pure instinct and dares to build something real.

“Toddie is the first time creativity really found its place in my life before, it always felt like something I wasn’t sure I was allowed to follow.”

She thrives around kids. Their honesty, their boldness, their complete lack of pretending. That’s the spirit she’s drawn to and carries with her.

“Kids are just fully themselves and I love that. I like to think I’m a bit like that too.”

Paloma

Paloma is a fashion designer, a curious soul, and the creative mind behind Toddie. Originally from Spain, she spent five years in the Netherlands before landing in San Francisco — though for her, home is anywhere with good light, fresh fashion, and a perfect cup of matcha.

“I’m always dreaming, designing, and ready for the next adventure — and I’m thrilled to be part of such a wonderful project as Toddie”.

As Creative Director, Paloma brings her experience and intuition into every detail, ensuring our pieces feel just as good as they look. She’s deeply committed to sustainability and making sure Toddie leaves a positive mark on the world. From choosing ethical materials to thoughtful production practices, Paloma is taking every step to create streetwear that’s as kind to the planet as it is bold in spirit.

“Toddie is my love letter to childhood — a brand that celebrates kids’ bold spirits with pieces that are thoughtful, playful, and ethically made”.